The One X is a phone that's had us intrigued for a while – running a quad core CPU (Nvidia's Tegra 3) plus one of the largest screens on any HTC… and that's without being given a gargantuan name like the Titan.
It's clear from the outset what HTC is trying to do with the One X: shake off the slight doom and gloom surrounding the brand's fall in profits, and bring out a slick, powerful and, more importantly, useable handset that only costs £36 per month (about $57) on a two year deal.
Check out the HTC One X video below to find out the main features it's packing in that slim body.
With Ice Cream Sandwich running from the outset, this is the phone that really takes HTC to the next level – but is it a case of too much, too soon for a brand that's still really just over a decade old?